Way of the Wolf: Straight line selling: Master the art of persuasion, influence, and success

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We call these 3 core elements the 3 tens, with the context being a prospect’s current state of certainty on a scale from 1 – 10. For example, if a prospect is at a ten on the certainty scale, then it means he or she is in a state of absolute certainty at that moment. If he or she is a 1, then they are in a state of absolute uncertainty

The Way of the Wolf: The Gospel in New Images - Goodreads The Way of the Wolf: The Gospel in New Images - Goodreads

To qualify the prospect (determine if he has the means to buy your product and at least some interest), and determine where he falls on the certainty scale Or, you might vary your emphasis depending on the circumstances and customer. For example, if the customer has already made up her mind to buy a laptop computer, and she’s comparison shopping, you’d focus on establishing certainty that your brand and company offer superior quality and service rather than on the general benefits of owning a laptop. Two Types of Certainty Martin Bell is one of my favorite authors. One of my mentors used to read Barrington Bunny every year at Christmas. I can still hear her voice when I read the story. Now I’m not a reader, infact, I have probably finished 2 books in my life (because I was forced to in English haha) but this had me hooked from start to finish! We use this process at work in a simplified form. Amazing explanations and working examples and it can be applied to any sales situation! A must read

The Three Tens Of Certainty

For the first time, the author, Jordan Belfort opens his playbook and gives users access to his exclusive step-by-step sales process. The same system he used to create massive wealth for himself, his clients, and his sales teams. The importance of mentorship, delegation, and leadership differences in entrepreneurial and team contexts Rendell's mission is to help people understand that their "weird" qualities can actually be strengths.

The Way of the Wolf: Straight Line Selling: Master the Art of The Way of the Wolf: Straight Line Selling: Master the Art of

It is aimed towards salesmen mainly, I walked in hoping that it would be general to the point where it will be beneficial to people outside the industry,, but unfortunately that was not the case. Well, besides breaking a fair number of records for the consumption of dangerous recreational drugs, I used my discovery of the world’s most powerful sales training system to live out every adolescent fantasy I’d ever had, while empowering thousands of others to do the same. Sounding unprepared or saying the wrong thing will ruin any chance of a sale; use a script to avoid such mistakes. Belfort argues that a good, well-practiced script can make a rookie salesperson sound like an expert, but that even the most experienced salespeople, himself included, should always use a script. When combined with the right tone and body language, a Straight Line script functions as a template for a perfect sale.reasonable man – raising your voice at the end of a sentence to imply reasonableness; ex: “You got a minute?”

Way Of The Wolf Book Summary - A 7-Minute Quick Read

I told my priest it was sermon fodder. Several of the parables I'm going use in my storytelling business. The Secret of Stars – I love that he included music with this (and the other pieces of music in this book). I’d like to see if I can play this at some point, to get a better feel for it. how you say what you say has a profound impact on how it’s perceived and, for that matter, how you are perceived —> bottled enthusiasm, which sits just below the surface and literally bubbles over as you speak —> it’s about enunciating your words with absolute clarity and stressing your consonants so that your words have an intensity to themThere are a few references to the Wolf of Wall Street movie and some humour that makes it all that bit more enjoyable. Overall, great knowledge to have and clear overview of his techniques means you actually learn it. Recommend.

The Way Of The Wolf - What You Will Learn The Way Of The Wolf - What You Will Learn

So plain and simple, you need to move your prospect on both types of certainty. On the axis of the 3 tens. Then you’ve got an excellent shot at closing them. If one of the 3 tens is not lined up, then you have no shot at closing at all When an objection presents itself, Belfort highlights that regardless of what the buyer is saying, it can be boiled down to them not having a sufficient level of certainty on #1, #2 or #3. Use certain key phrases that paint a picture that runs counter to the worries and concerns that a typical high–action – threshold prospect ruminates on. Some examples of this are: ”I’ll hold your hand every step of the way”… “We pride ourselves on long-term relationships”… “We have blue – chip customer serviceHe stumbled into his current career path by accident, defying expectations that he would be a failure due to his hyperactive nature. When a prospect is feeling logically certain about your product, they can go from start to finish and connect all the dots in the logical case you’ve made without finding holes in your story. As a result they feel confident in their ability to tell the story to someone else and if necessary, convince that person that they are 100% justified to feel the way they do. Emotional certainty